How do the way users think and feel shape their experience with digital systems?
This study examines how cognitive and emotional factors influence user experience in human-computer interaction. It highlights that effective interface design goes beyond functionality and efficiency to include trust, satisfaction, engagement, emotional appeal, and long-term user motivation.
The paper discusses key cognitive processes such as perception, attention, memory, mental models, decision-making, and cognitive load. It explains that reducing mental effort, maintaining interface consistency, and using clear visual cues can improve understanding, task performance, and usability.
The study also explores emotional factors such as satisfaction, trust, frustration, anxiety, and engagement. It shows that aesthetic appeal, empathetic feedback, personalisation, and affective design principles can help create more meaningful and emotionally satisfying digital interactions.
A key contribution of the work is the Cognitive-Emotional Integration framework, which explains how cognitive processes and emotional responses interact dynamically to shape usability, engagement, satisfaction, and long-term adoption.
The study further reviews UX measurement approaches, including usability testing, heuristic evaluation, NASA-TLX, eye-tracking, SAM, PANAS, affective feedback, physiological sensors, and multimodal assessment methods.
This research contributes to human-computer interaction, user experience design, affective computing, cognitive ergonomics, emotional design, adaptive systems, and human-centred technology development.
๐ Read the full article here:
https://doi.org/10.46481/asr.2026.5.2.421
Published in: African Scientific Reports